diff --git a/crudkit/templates/crudkit/_macros.html b/crudkit/html/templates/crudkit/_macros.html
similarity index 97%
rename from crudkit/templates/crudkit/_macros.html
rename to crudkit/html/templates/crudkit/_macros.html
index be86b57..38a1a4e 100644
--- a/crudkit/templates/crudkit/_macros.html
+++ b/crudkit/html/templates/crudkit/_macros.html
@@ -1,6 +1,6 @@
 {% macro options(items, value_attr="id", label_path="name", getp=None) -%}
     {%- for obj in items -%}
-        <option value="{{ getattr(obj, value_attr) }}">{{ getp(obj, label_path) }}</option>
+        <option value="{{ getp(obj, value_attr) }}">{{ getp(obj, label_path) }}</option>
     {%- endfor -%}
 {% endmacro %}
 
diff --git a/crudkit/templates/crudkit/form.html b/crudkit/html/templates/crudkit/form.html
similarity index 92%
rename from crudkit/templates/crudkit/form.html
rename to crudkit/html/templates/crudkit/form.html
index aab8133..0c2c226 100644
--- a/crudkit/templates/crudkit/form.html
+++ b/crudkit/html/templates/crudkit/form.html
@@ -1,4 +1,4 @@
-{% import "crudkit/_macros.html" as ui %}
+{% import "_macros.html" as ui %}
 {# The action points at your JSON endpoints. Adjust 'crud' if you named it differently. #}
 {% if obj %}
     {% set action = url_for('crud.update_item', model=model, id=obj.id) %}
diff --git a/crudkit/templates/crudkit/lis.html b/crudkit/html/templates/crudkit/lis.html
similarity index 66%
rename from crudkit/templates/crudkit/lis.html
rename to crudkit/html/templates/crudkit/lis.html
index 3ce62e7..e9b1813 100644
--- a/crudkit/templates/crudkit/lis.html
+++ b/crudkit/html/templates/crudkit/lis.html
@@ -1,2 +1,2 @@
-{% import "crudkit/_macros.html" as ui %}
+{% import "_macros.html" as ui %}
 {{ ui.lis(items, label_path=label_path, sublabel_path=sublabel_path, getp=getp) }}
diff --git a/crudkit/templates/crudkit/options.html b/crudkit/html/templates/crudkit/options.html
similarity index 75%
rename from crudkit/templates/crudkit/options.html
rename to crudkit/html/templates/crudkit/options.html
index 0f66d2d..34d6a2b 100644
--- a/crudkit/templates/crudkit/options.html
+++ b/crudkit/html/templates/crudkit/options.html
@@ -1,3 +1,3 @@
 {# Renders only <option>...</option> rows #}
-{% import "crudkit/_macros.html" as ui %}
+{% import "_macros.html" as ui %}
 {{ ui.options(items, value_attr=value_attr, label_path=label_path, getp=getp) }}
diff --git a/crudkit/templates/crudkit/rows.html b/crudkit/html/templates/crudkit/rows.html
similarity index 70%
rename from crudkit/templates/crudkit/rows.html
rename to crudkit/html/templates/crudkit/rows.html
index 1c740f1..7fafa3a 100644
--- a/crudkit/templates/crudkit/rows.html
+++ b/crudkit/html/templates/crudkit/rows.html
@@ -1,3 +1,3 @@
-{% import "crudkit/_macros.html" as ui %}
+{% import "_macros.html" as ui %}
 {{ ui.rows(items, fields, getp=getp) }}
 {{ ui.pager(model, page, pages, per_page, sort, filters) }}
diff --git a/crudkit/html/ui_fragments.py b/crudkit/html/ui_fragments.py
index 6dff4e1..37d0743 100644
--- a/crudkit/html/ui_fragments.py
+++ b/crudkit/html/ui_fragments.py
@@ -18,7 +18,7 @@ def make_fragments_blueprint(db_session_factory, registry: Dict[str, Any], *, na
         GET /<model>/frag/rows      -> <tr>...</tr> + pager markup if wanted
         GET /<model>/frag/form      -> <form>...</form> (auto-generated)
     """
-    bp = Blueprint(name, __name__, template_folder="../templates/crudkit")
+    bp = Blueprint(name, __name__, template_folder="templates/crudkit")
     def session(): return scoped_session(db_session_factory)()
 
     def _parse_filters(args):
diff --git a/example_app/app.py b/example_app/app.py
index c617d9a..b7f9909 100644
--- a/example_app/app.py
+++ b/example_app/app.py
@@ -1,8 +1,9 @@
-from flask import Flask
+from flask import Flask, render_template
 from sqlalchemy import create_engine
 from sqlalchemy.orm import sessionmaker
 from .models import Base, Author, Book
-from crudkit import make_blueprint
+from crudkit.blueprint import make_blueprint as make_json_blueprint
+from crudkit.html import make_fragments_blueprint
 
 engine = create_engine("sqlite:///example.db", echo=True, future=True)
 SessionLocal = sessionmaker(bind=engine, expire_on_commit=False)
@@ -15,7 +16,8 @@ registry = {"author": Author, "book": Book}
 def create_app():
     app = Flask(__name__)
     Base.metadata.create_all(engine)
-    app.register_blueprint(make_blueprint(session_factory, registry), url_prefix="/api")
+    app.register_blueprint(make_json_blueprint(session_factory, registry), url_prefix="/api")
+    app.register_blueprint(make_fragments_blueprint(session_factory, registry), url_prefix="/ui")
     return app
 
 if __name__ == "__main__":